1. Introduction
(1) What is Two-factor Theory?
Frederick Herzberg’s ‘Two-factor theory’ is one of the most renowned early theories of motivation. As motivation was usually explained based on needs in the past, two-factor theory also views motivation from a need-based perspective. The main idea of this theory is to separate satisfaction from dissatisfaction which makes a dual-continuum,
The problem :
Hygiene factors – the environment!
Motivation factors – the work self!
KIA Motors concentrates on solutions about Hygiene factors.
KIA Motors almost focuses on lower factors.
They don’t achieve the motivation.
Multi-dimensional evaluation
Fairness and objectivity
Enhance the sense of ownership
Communication between managers and su
D. Motivation
Humane relationship between the top management and the bottom level was a significant motivational factor. Visiting the production site to have friendly meeting with the production workers, where their difficulties at work are freely exchanged, is an important event in the LG Chem. This way, workers felt they had important presence in the organization and their loyalty and motivati
2. Inhibition
ⓓ sets of defenses to protect one's ego
○ Meaningful L acquisition involves some degree of identity conflict
○ It is related to "Self-esteem" (Self-esteem↑ Inhibition↓)
Inhibition이란 자신의 ego를 보호하기 위한 방어기제(defenses)를 지칭하는데, 자신의 신념이나 느낌이 쉽게 깨지기 쉬운 청소년기에 많이 형
동기 부여 방법(One More Time: How do you motivate employees?)’이란 제목의 이 논문은 재인쇄되어 100만 부 이상 팔려 리뷰에 게재된 논문으로서는 가장 큰 인기를 끌었다.
현재 허츠버그는 유타 대학 경영학 교수로 근무하고 있다. 『동기 위생이론』은 마우스너(Mausner)와 신더맨(Synderman)과 함께 펴낸 책이다.
motive power for sustainable growth business, secure financial and manpower HR and aggressively participate in the global market. This year is crucial for the success of its plan and requires the company to open up a new global market and expand its business territory. To support and achieve such goals, Hanwha Trade plans to expand existing cash cow, importing and exporting, and launch new busine
same extent. It’s the same for the autonomy and the feedback factors. Since there are no differences, we can say that men and women think that they give the same amount of effort in their job and that they receive the same amount of feedback. So we can conclude that there seems to be no difference, regarding the gender, in the employee satisfaction and motivation.
Importance given to factors:
Consistency with Self-Concept
Our mental view of who we are
self-concept help us define who you are
owning this brand is important to their self-definition and
is personally relevant
Values
Beliefs about what is right, important, or good
Consumers motivated to attend to and process information
when they find it relevant
Goals
Outcomes that we would like to ach
+Goal setting theory
분명한 목적이 없다면 중업원들은 방향성의 문제에서 어려움을 겪을 것이고 목표가 분명하고 적정하게 선정되어 있다면 종업원들은 목적 성취의 방향으로 움직이는데 상당한 동기부여가 될것이다.
<Motivational properties of goals>
목표설정은 사람들이 성취를 위해 책임감을 가지는 목
(1) Intelligence - spearman's two-factor intelligence theory
완득이는 운동을 잘하고 윤하는 공부를 잘한다. 완득이의 아버지와 민구삼촌은 춤을 잘 추고 옆집아저씨는 그림을 잘 그리며 호정은 글을 잘 쓴다 이처럼 다양한 지능은 여러 지능에 영향을 주는 general intelligence와 그 세부 영역의 영향을 주는 specific intelli